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Meta decided to move forward with releasing Muse, its AI agent product, after a smaller startup called Instinct created a competing agent that gained traction. The decision came despite Meta's earlier hesitation over safety concerns.
- Instinct, a 14-person startup, built an AI agent that can operate apps and software on behalf of users, and it was gaining momentum in the market
- Meta had developed a similar product called Muse but held back from releasing it due to safety concerns
- Zuckerberg's decision to greenlight Muse suggests competitive pressure from Instinct outweighed internal safety reservations